Event type: Lecture
Michael Docherty, Digital & Strategic Marketing Planning Director, Cancer Research UK will explore the work Cancer Research UK are doing to increase their fundraising impact through digital and how they're opening up their research for the digital world to engage with.
In the last year Michael Docherty has continued to build digital capability into CRUK and drive the transformation of cruk.org to make it robust, responsive, social, open and, above all, user-centric. In March this year the quality of the new site was put to the test through the #nomakeupselfie campaign, where £8m was raised in a few days and the site ran smoothly with visitor volumes off the charts. Prior to CRUK, Docherty was a group marketing manager at Telstra, Australia's leading communications company, and has held various product and brand marketing roles at Yahoo, Hutchison Telecoms and Fairfax Digital.
The talk will be followed by a drinks reception. Free and all welcome.
Event Link: http://torch.ox.ac.uk/fundraising-through-digital